The 18 Best AI Sales Tools to Close More Deals in 2025
AI is reshaping sales, making teams faster, smarter, and more effective. From automating repetitive tasks to fine-tuning outreach, AI-driven tools help sales professionals focus on what matters, closing deals. But while many AI tools enhance efficiency, only one can tell you if you’ll win or lose a quote before you bid, ROM’s AccuIntelligence. This guide breaks down the best AI sales tools, explains how AI is transforming sales, and helps you identify which tool fits your business needs.
The Benefits of AI & How Sales Teams Use It
From eliminating tedious tasks to helping reps close more deals, AI transforms the way businesses operate. The best sales teams aren’t just using AI for automation; they’re leveraging it for better decision-making, deeper customer insights, and smarter sales strategies. Here’s how AI is reshaping sales and giving teams a competitive edge:
- Boosts Productivity: AI eliminates manual work like data entry, follow-ups, and lead scoring, giving sales teams more time to sell.
- Improves Lead Qualification: AI sorts through massive amounts of data to pinpoint high-value opportunities, ensuring reps focus on leads most likely to convert.
- Enhances Personalization: AI tailors messaging and outreach based on prospect behavior and preferences, making every interaction more relevant and engaging.
- Speeds Up Decision-Making: AI-powered forecasting delivers data-backed insights so sales leaders and reps can make smarter, faster decisions.
- Optimizes Sales Conversations: Call analysis tools to break down sales interactions, offering real-time coaching and helping teams refine their messaging to overcome objections effectively.
Sales success is no longer just about working harder, it’s about working smarter with AI. The right tools can help you streamline processes, close more deals, and drive revenue growth. But with so many AI-powered sales tools on the market, how do you know which one is right for your business? Let’s break down the best options available today.
The Top 18 AI Sales Tools for 2025
#1. ROM’s AccuIntelligence
The only AI sales tool that predicts quote wins with 89.7% accuracy
AI has changed the way sales teams operate, but most AI tools stop at automation and insights. They can help you write emails, analyze conversations, or track leads, but none of them can tell you whether you’ll actually win a deal before you bid. That’s what makes ROM’s AccuIntelligence the best AI sales tool available today. It’s the only AI-powered solution that predicts quote wins with 89.7% accuracy, helping sales teams focus on the deals they’re most likely to win, before investing time and resources.
What It Does
- Predicts quote outcomes before submission by analyzing historical data and market trends.
- Provides confidence scoring for each bid, so sales teams can prioritize high-value opportunities.
- Delivers key sales insights, helping reps refine their strategy and focus on the right deals.
Why It’s the Best AI Sales Tool
- No other AI tool offers pre-bid win probability prediction, this is a game-changer for sales teams.
- Verified by a PhD from Carnegie Mellon, ensuring industry-leading accuracy and reliability.
- Saves sales reps hours by filtering winnable deals from low-probability opportunities, so they spend time on what drives revenue.
#2. ChatGPT Plus
ChatGPT Plus is an advanced AI chatbot that helps sales teams automate outreach, refine messaging, and engage prospects at scale. It provides instant responses and assists in crafting personalized sales communications.
What It Does
- Generates personalized cold emails, sales scripts, and follow-ups to improve engagement.
- Assists with objection handling by suggesting real-time responses based on sales scenarios.
- Automates customer interactions via chatbots, reducing response time and increasing efficiency.
What It’s Best For
- Automating sales communication and enhancing email outreach.
#3. Chorus.ai
Chorus is a sales call intelligence platform that records, transcribes, and analyzes conversations to provide actionable coaching insights. It helps sales teams improve their communication strategies based on data-driven feedback.
What It Does
- Records and analyzes sales calls to highlight key discussion points and common objections.
- Identifies buyer sentiment and engagement trends to help refine sales tactics.
- Offers real-time coaching recommendations, improving call performance and close rates.
What It’s Best For
- Sales teams looking to improve their pitch and objection handling through AI-driven call analysis.
#4. Fathom
Fathom automates note-taking and meeting summaries, allowing sales reps to focus on relationship-building instead of documentation.
What It Does
- Transcribes and summarizes sales meetings in real time.
- Extracts key action items and follow-ups, ensuring better client communication.
- Integrates with CRM systems, automatically logging meeting insights.
What It’s Best For
- Reps who want to spend less time taking notes and more time closing deals.
#5. Loom
Loom is an AI-enhanced video communication tool that helps sales reps create personalized sales pitches, demos, and follow-ups at scale.
What It Does
- Allows reps to record and send personalized video messages to prospects.
- Provides viewer engagement analytics to track prospect interest.
- Enhances email outreach by replacing text-heavy messages with engaging visuals.
What It’s Best For
- Sales reps who want to stand out using personalized video messaging.
#6. Crystal
Crystal helps sales professionals understand a prospect’s communication style by analyzing their digital footprint. This allows for more effective, personalized sales conversations.
What It Does
- Analyzes social media and written communication styles to determine a prospect’s personality.
- Recommends customized messaging strategies for better engagement.
- Integrates with CRM and email platforms to enhance personalization.
What It’s Best For
- Personalizing outreach based on personality insights to increase engagement.
#7. Copy.ai
Copy.ai is an AI-driven copywriting assistant that helps sales reps and marketers generate high-quality sales materials quickly.
What It Does
- Creates personalized sales emails, ad copy, and social media posts in seconds.
- It suggests optimized messaging and CTAs based on audience intent.
- Helps A/B test different versions of outreach emails to improve response rates.
What It’s Best For
- Reps who need high-quality, AI-generated sales content without manual effort.
#8. Warmer.ai
Warmer.ai focuses on hyper-personalizing email outreach to improve engagement and response rates.
What It Does
- Uses AI to craft ultra-personalized cold emails based on publicly available prospect information.
- Increases open and reply rates by making outreach feel more authentic.
- Automates personalized follow-ups, reducing manual effort for sales reps.
What It’s Best For
- Sales teams who want to improve cold email success rates with AI-driven personalization.
#9. Drift
Drift is an AI-powered conversational marketing platform that helps businesses engage leads in real time through chatbots and automated responses.
What It Does
- Engages visitors on a website instantly through AI chatbots.
- Qualifies prospects in real time and routes them to sales reps.
- Provides behavioral insights, helping reps craft targeted follow-ups.
What It’s Best For
- B2B sales teams that rely on inbound website traffic and need an AI assistant for lead capture.
#10. Exceed.ai
Exceed.ai automates the lead nurturing process, ensuring that every prospect gets the right message at the right time.
What It Does
- Uses AI to automatically follow up with leads via email and chat.
- Qualifies and re-engages cold prospects, increasing conversion rates.
- Books meetings without human intervention, saving reps valuable time.
What It’s Best For
- Automating follow-ups and reducing the time reps spend on lead nurturing.
#11. Spotio
Spotio helps field sales teams optimize their routes, manage leads, and track performance using AI-powered tools.
What It Does
- Uses AI to map out the most efficient routes for sales reps.
- Tracks rep performance and lead interactions in real time.
- Provides territory managers with data-driven insights to improve sales strategies.
What It’s Best For
- Field sales teams that need AI-powered territory management and route planning.
#12. HubSpot Sales Hub
HubSpot Sales Hub brings AI-powered automation, lead scoring, and forecasting into a single CRM platform.
What It Does
- Automates lead tracking, follow-ups, and email sequences.
- Uses AI-powered deal forecasting to improve pipeline management.
- Provides real-time insights on prospect engagement.
What It’s Best For
- Businesses looking for an AI-powered CRM with sales automation features.
#13. Regie.ai
Regie.ai helps sales teams create and optimize outbound email sequences using AI. It automates personalized messaging for more effective prospecting.
What It Does
- Uses AI to generate high-quality sales sequences based on target audiences.
- Suggests optimized subject lines, CTAs, and content variations for A/B testing.
- Integrates with email platforms and CRMs to automate outreach at scale.
What It’s Best For
- Sales reps and SDRs who want an AI-powered assistant for outbound prospecting.
#14. AI Front Desk
AI Front Desk functions as an AI-powered receptionist that assists with scheduling, lead inquiries, and customer follow-ups.
What It Does
- Handles basic sales and customer service inquiries, reducing rep workload.
- Uses AI to schedule appointments and follow-ups automatically.
- Integrates with CRMs and chatbots to provide a seamless customer experience.
What It’s Best For
- Businesses looking to automate basic sales inquiries and free up human reps.
#15. Salesloft
Salesloft is an AI-powered sales engagement platform that helps teams execute personalized sales cadences with data-driven insights.
What It Does
- Automates sales outreach across email, calls, and social media.
- Provides AI-driven buyer engagement insights to refine sales approaches.
- Offers cadence tracking and analytics, ensuring reps follow best outreach practices.
What It’s Best For
- Sales teams managing large pipelines and outbound campaigns.
#16. Apollo AI
Apollo AI helps sales teams find, qualify, and engage prospects more efficiently using AI-powered data enrichment and automation.
What It Does
- Uses AI to identify and score high-value leads based on real-time data.
- Automates prospecting and outreach, making it easier to connect with decision-makers.
- Provides detailed prospect insights, helping sales teams craft targeted pitches.
What It’s Best For
- Sales teams that need accurate lead data and automated prospecting tools.
#17. People.ai
People.ai is an AI-driven sales analytics platform that helps sales leaders track activity and identify areas for improvement.
What It Does
- Uses AI to analyze sales activity and uncover productivity gaps.
- Provides data-driven coaching recommendations to improve sales effectiveness.
- Helps sales managers forecast performance and track team engagement.
What It’s Best For
- Sales leaders who want data-driven insights into team performance.
#18. Zoho’s Zia
Zia is Zoho CRM’s AI-powered assistant, designed to help sales teams with forecasting, lead scoring, and workflow automation.
What It Does
- Uses AI to predict deal outcomes and recommend actions based on CRM data.
- Provides sentiment analysis on customer interactions to gauge interest levels.
- Automates lead scoring, helping teams focus on high-potential deals.
What It’s Best For
- Zoho CRM users looking for AI-powered forecasting and sales insights.
How to Choose the Right AI Sales Tool for Your Business
With so many AI-powered sales tools available, choosing the right one depends on your specific needs. Here are five key factors to consider:
1. Define Your Sales Goals
- Are you focused on lead generation, pipeline management, sales forecasting, or automation?
- Different AI tools specialize in different parts of the sales process—choose one that aligns with your objectives.
2. Evaluate Features
- Do you need automation, AI-driven insights, or sales coaching tools?
- Consider whether the tool offers conversation intelligence, predictive analytics, or CRM automation.
3. Consider Ease of Integration
- Will this tool work with your existing CRM and tech stack?
- Look for tools that seamlessly integrate with platforms like quoting and ordering software.
4. Check Predictive Capabilities
- Many AI tools offer forecasting and analytics, but only ROM’s AccuIntelligence provides pre-bid win probability insights.
- If quote predictability is critical for your team, AccuIntelligence is the only AI tool that delivers it.
5. Look for Proven Results
- AI is only as good as its accuracy and reliability.
- Choose tools with case studies, verified accuracy, and real-world success stories.
Selecting the right AI sales tool is about maximizing efficiency and improving decision-making. The best AI tool is the one that directly improves your bottom line.
The Future of AI in Sales: What’s Next?
AI in sales is evolving rapidly, with advancements that will continue to shape how sales teams operate. Predictive AI is set to become even more powerful, with more tools attempting to forecast deal success. However, ROM’s AccuIntelligence remains the leader in pre-bid win probability, offering unmatched accuracy in predicting which deals are worth pursuing. AI-powered opportunity scoring will likely become a standard feature in CRM platforms, helping sales teams prioritize leads more effectively.
Advanced personalization is also on the rise. AI will refine sales messaging by analyzing buyer behavior, preferences, and past interactions, making every outreach more relevant and engaging. Hyper-personalized AI-generated proposals and automated outreach will take personalization to the next level, enabling sales teams to connect with prospects in a more meaningful way.
AI-driven sales coaching will redefine how reps learn and improve. With real-time feedback, AI will guide reps during sales calls, helping them refine their approach on the spot. AI will recommend the best tactics for closing deals, acting as a virtual sales coach that enhances performance with data-backed insights.
Wrapping it up
AI sales tools have transformed the way teams operate, streamlining workflows, automating tasks, and improving lead engagement. From predictive insights to automated outreach, these tools help sales professionals work smarter and close more deals.
However, only ROM’s AccuIntelligence can tell you whether you’ll win or lose before you even place a bid. While other AI tools enhance the sales process, none provide the pre-bid probability analysis that enables teams to focus only on high-value opportunities.
If your team is ready to stop guessing and start winning, it’s time to experience the power of ROM’s AccuIntelligence.